Presale
New Styles instore
The presale of our new designs is on! Order now for late Jan and go in the draw to win a $100 EMD gift voucher. (Winner announced 31 Jan 2026)
NEW
Sweat Shorts
Our first shorts offering and they are the most comfortable shorts you'll ever wear. Get yours in the presale and go in the draw to win a $100 EMD gift voucher.
NEW
Run EMD Tee
A nod to classic 80's hiphop culture. This is your new running shirt. Buy in the presale to go in the draw to win a $100 EMD gift voucher.
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Sold outEMD Logo cap
Regular price $40.00 AUDRegular priceUnit price per -
Not Another Misfits Racer Back singlet
Regular price $40.00 AUDRegular priceUnit price per -
OG Racerback Singlet
Regular price $40.00 AUDRegular priceUnit price per -
Exercise My Demons 'OG'
Regular price $45.00 AUDRegular priceUnit price per
My Store
"How we ROLLINS" Tee
EMD Founder- Dean Hunt
“Coming through the toughest time of my life, ‘Exercise My Demons’ was both my mantra and the physical fight to silence my demons. Exercise was a shit-tonne more helpful than alcohol and cannabis. I chose the gym and long walks to be in a space where I could reason with my demons , get some calm in my mind, while feeling some freedom and a sense of achievement through losing weight and getting strong, both physically and mentally.” - Dean
New in Store
OG Racerback Singlet
Roots
The foundation of our movement
Skateboarding
Our roots in skateboarding run deep and that culture is strongly reflected in Exercise My Demons. The grit, resilience, and raw creativity that define skateboarding show up in the brand’s attitude, its style, and even its soundtrack.
“In skateboarding, we have a ‘never give up’ mentality—whether it’s landing a trick after countless attempts or just committing to step back on the board every day. For me, it’s a lifelong addiction.” — Dean Hunt
Photo: Richard Bayley
Punk
Punk music and musicians directly influence ideas for Exercise My Demons. Straight-edged punk Henry Rollins inspires with his lyrics and his lifestyle. Rollins was a gym goer from a young age, using working out to become stronger both mentally and physically. “Punk culture taught me to be proud of who I am and to be true to my beliefs. As skaters, we loved the high intensity bands to get the juices flowing before a skate session.” - Dean
Gym & boxing
Exercise My Demons was inspired by the idea that movement can be medicine—for the mind as much as the body. The gym can feel overwhelming at first, but when you find a form of training that clicks, it pulls you in. You keep showing up, hungry to learn, to grow, to get stronger—not just physically, but in every part of life.
“In recent years I’ve skated less, due to injuries, but found the gym, and boxing, which is helping build confidence and stamina, and resilience in every day life. It feels like the piece/peace I was missing.” — Dean Hunt